A 30-day pilot was started on September 20 in Baltimore involving a NAID (National Association of Information Destruction) certified contractor to perform the secure destruction. Sam Pulcrano believes the proof of concept is sufficient to move forward with this. Several mailers were involved in the pilot, with one participant interested in moving forward with this in January 2011. The measured success on this pilot was 99.6%. This reflects the successful demonstration of offering secure destruction for those identified pieces in the pilot.
The USPS is asking for more mailers to participate in this program in the Baltimore area when the pilot is restarted in January. The USPS also hopes to expand this secure destruction concept to other parts of the country. Sharon Harrison, MTAC Industry Focus Leader for First-Class Mail, has the standard contract provided by Pulcrano. Members are urged to contact her for more information.
A question was asked relative to pricing this service. Pulcrano noted that this was one of the purposes of the pilot. The USPS is building the business case to determine the attributed costs and use that as the basis for pricing.
It was also suggested by industry that Confirm could be a potential vehicle for tracking the secure destruction of the piece. Jim Wilson acknowledged that it was a good consideration, though he pointed out that this could add to the overall costs. The program is already over $5 million and Pulcrano was careful to note that the USPS is trying to keep this a cost-effective program for all.